ROSS BERNSTEIN
TOPICS
THE CHAMPION’S CODE: BUILDING RELATIONSHIPS THROUGH LIFE LESSONS OF INTEGRITY AND ACCOUNTABILITY FROM THE SPORTS WORLD TO THE BUSINESS WORLD
The best-selling author of nearly 50 sports books, Ross is a hall of fame peak performance business speaker who’s keynoted conferences on five continents for audiences as small as 10 and as large as 10,000, and has been featured on CNN, ESPN, Fox News, and CBS This Morning, as well as in the Wall Street Journal, New York Times and USA Today. Ross’ signature keynote, “The Champion’s Code,” is all about the DNA of what makes champions in sports so unique and how that relates to business. It’s based on a series of books he wrote in which he was able to interview more than one thousand professional athletes and coaches that all had one thing in common — they were all members of championship teams. In his research he concluded that the same metrics and characteristics that were common among champions in sports, were also common in peak performers in business. Ross challenges his audiences to think about the differentiators they possess which would ultimately lead customers to choose to do business with them, or be influenced by them. His PowerPoint is full of amazing photos about inspirational sports stories and about successful teams that tie into ethics and accountability, and about doing things the right way — with respect. There are reasons certain teams win consistently, whereas others don’t... and he explains why. It’s based largely on the “Good to Great” concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, and by giving extraordinary customer service. He weaves sports stories, about the DNA of champions, along with stories of companies who he has worked with — and shares best practice ideas on ways to grow sales, to be a more effective leader, to be more accountable in the workplace, and to ultimately build stronger relationships. Ross speaks at upwards of 120 live events per year, mostly at large association conferences, at franchise leadership rallies, and to Fortune 500 sales groups — it’s very high energy and a great way to open or close a big event. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — CHAMPIONS.
When it Comes to Team-Building, Leadership & Motivation... Do You Believe in Miracles?
Ross Bernstein is proud to share the inspirational story of the man behind the fabled 1980 gold medal-winning U.S. Olympic “Miracle on Ice” hockey team — which pulled off the greatest upset in modern sports history. Ross, who had actually been working with Brooks on writing a series of motivational/self-help books at the time of his tragic passing in 2003, decided to honor the legacy of his friend and mentor by turning their project into a living memorial. The result was “Remembering Herbie” and “America’s Coach,” a pair of nationally critically acclaimed motivational-biographies which chronicle the secrets of Brooks’ success through hundreds of interviews from former players, teammates, coaches, friends and family. Proceeds from the sale of the books benefit the Herb Brooks Foundation, of which Ross currently serves as the President of the Board of Directors. In his program, Ross speaks about the influence Brooks had on the world of sports; his unorthodox leadership style; his philosophies on roles and role players; his thoughts on mentorship and community service; how he was able to adapt and change in different work environments; how he fostered team chemistry; and about his unparalleled motivational tactics. Putting many of the life-lessons and ideologies he learned from the fiery coach into a practical business application, Ross’ interactive, entertaining and thought-provoking presentation aims to inspire others to follow their dreams and maybe, just maybe, even create their own miracles. If you’ve got any sports fans in your group, or if you got goose bumps watching the Disney movie “Miracle,” which starred Kurt Russell as Brooks, then this uplifting 60-minute keynote will be the perfect way to open or close your next conference.
“Raising Stanley: How Becoming the Best of the Best in Hockey Translates to Success in Business and in Life
To raise the Stanley Cup means that you have reached the pinnacle of professional hockey success; it means you are a champion — the best of the best. Each player’s epic journey to get to that sacred place has a unique and meaningful story behind it, however, and those stories are at the very core of this program. For more than two years Ross researched, met and interviewed upwards of 200 players and coaches who all share one common denominator — they had the distinct privilege of hoisting Lord Stanley’s holy grail. Some stories will make you laugh out loud; like the one about Shjon Podein, who was so excited about winning the Cup in 2001 with the Colorado Avalanche that he refused to take off his equipment for the next 24 hours. That’s right. Wanting the moment to last forever, he kept his entire uniform on — skates and all — and partied like a rock star all night long throughout the streets of Denver. Some will make you cringe; like the one about Mike Modano, who, despite suffering from incredible pain, insisted upon getting his broken wrist shot up with novocaine between each period of every playoff game because he didn’t want to let his teammates down during Dallas’ 1999 Stanley Cup run. Some will bring tears to your eyes; like the one about Phil Esposito, who talked about how tough it was for him to slip his 1970 Boston Bruins championship ring off his dad’s finger at his funeral just before they had to close his casket. And some will inspire you; like the one about Brendan Shanahan, who took the Cup to his father’s grave site the morning after leading his Detroit Red Wings to the title in 1997 so he could personally thank him for all the sacrifices he had made for him over the years — from 5AM practices to getting a second job — just so he could live out his childhood dream. The raw emotion and personal stories of determination, courage and perseverance will resonate with your audience as Ross weaves the life lessons and wisdom that he gathered over his two year odyssey into practical business takeaways that can be taken back to the office and put to use immediately. In his program, Ross talks about the “metaphorical Stanley” in all of our lives, that goal or light at the end of the tunnel that we are all pursuing as we climb the corporate ladder, and about how we can all achieve success through hard work, passion and dedication. Audience members will learn about teamwork, toughness, roles and role players, and leadership in ways they simply never imagined.